Pain for drivers: 'Insatiable' gas demand for summer despite record prices

Record gasoline prices are not keeping down summer travelers who are planning to hit the roads at a higher rate this year than last, according to a new survey.

Fuel industry data firm GasBuddy found that 58% of people intended to road-trip this summer. The share represents an increase from last summer, when per-gallon prices were around $1.50 lower than the record $4.593-per-gallon nationwide average Friday.

The share of participants who said high gas prices have factored into their plans is up 24% this year over last, GasBuddy noted, showing that consumer demand is being affected.